Ben G. Baldwin, Jr., MSFS, MSM, CLU, ChFC, CFP, is president and owner of Baldwin Financial Systems, Inc., Arlington Heights, Ill., a registered investment advisory firm specializing in financial education and consulting for corporate and individual clients. He currently serves on the Board of Directors of the Society of Financial Service Professionals. A graduate of the University of Rochester, he earned a master's degree in financial services and in management from The American College, Bryn Mawr, Pa. In addition, he is a Chartered Life Underwriter, Chartered Financial Consultant and a Certified Financial Planner. He is the author of The Complete Book of Insurance (Irwin Professional Publishing 1996), The New Life Insurance Investment Advisor (McGraw-Hill 1994; Second Edition 2002), and The Lawyer's Guide to Insurance (American Bar Association, Senior Lawyers Division 1999). A registered representative of AXA Advisors, LLC and an agent of Equitable Life, he is the author of numerous articles on financial planning, and has conducted scores of educational sessions for broker/dealer groups and industry associations. He is the first recipient of the prestigious Loren Dunton Award, presented by the National Association of Insurance and Financial Advisors (NAIFA), in recognition of his significant contributions as an agent, author, leader, educator and financial planner to the financial service profession and the public. Active in the Society's volunteer leadership, he served as the first chairperson of its Financial Counseling professional interest section.